Taurus Group is a cryptocurrency hedge fund and trading platform based in Geneva, Switzerland. The founders Sébastien Dessimoz and Lamine Brahimi, have a wealth of experience in the traditional banking world, both holding executive positions, coupled with renowned experts in cryptography, IT security and blockchain technologies – culminating in a platform that merges the world of conventional asset management with blockchain technology.
Sang Bleu Agency designed the identity and print collateral for Taurus centred around the founders' vision of future and forward thinking. The T logo marque takes an abstract cue from the word blockchain, while also being a malleable graphic device that goes beyond being a static icon. The overall identity application is reflective of the adaptable nature of blockchain technology, even in its infancy.